Our Mission
To Bridge cultures, and change the way people think about boba and tea
Companies will always say that they first started with a clear and strong vision for their business. Well we didn’t.
We started with broken hearts when our go-to boba shop in the mission closed, and false confidence thinking two guys and a small kitchen could make the best milk teas in San Francisco.
Luckily for us, that false confidence worked because it fueled us to watch countless hours of YouTube videos about making the perfect cup of boba milk tea, and subsequently, motivated us to visit every boba shop in the city to learn about best processes and techniques (to note* we definitely weren’t welcomed with open arms). But the wheels were churning anyway. And we opened our first pop-up. And then the vision finally sunk in, after we were knee-deep in boba.
We wrote down three simple words down that forever anchored us in our business; quality, passion and transparency. And over time those words evolved into the five core values that now define our company.
So yeah - we run our company the Boba Guys way, but that’s just how we like it.
quality: A HIGH BAR FOR EVERYTHING WE DO
It is our commitment to excellence, not only in our product, but in our service. It is the result of intelligent effort built on a foundation of repetition and consistency. Anyone can deliver a good experience once-- we strive to do it every moment.
You can count on Quality. It's reliable like a best friend or parent. It's comfortable like home. And most importantly, it's the measure of success. We all want Quality, not quantity.
RADICAL CANDOR: CARE PERSONALLY, CHALLENGE DIRECTLY
We believe radical candor wins. Radical candor is the idea that you care personally, but challenge directly. It's the future of business and the key to unlocking cultural differences. It's the activating agent in building trust, earning forgiveness, and creating empathy.
You use Radical Candor as your base state. Radical Candor is different from Transparency because the former requires careful thought and building a bridge. Transparency requires context and nuance, which isn’t always present therefore making it prone to abuse.
GIVING A DAMN: Empathetic passion that builds bridges.
Passion is the X factor that separates ordinary from the extraordinary, since so few people choose to exercise it. Yes, Giving a Damn is a choice!
Our brand of Giving a Damn is an empathetic one. It's special because it seeks to engage everything around us on a deeper level. Whether it be guests or your peers, showing that you Give a Damn can change a mood, experience, or even someone's life.
The following 4th and 5th core values are expressed internally. We also keep our virtues (behaviors of the values) private as to not reveal too much of our secret sauce. Thanks for understanding!
MINDFULNESS: Connect the dots through next-level awareness.
In a polarized world, we need to be more aware of the differences and various lenses that construct each individual’s worldview. Only then, can you effectively build bridges.
There’s also a lot of noise from the media and misinformed. To achieve true clarity, one must observe everything around them with curiosity and come to their own conclusion.
RESILIENCE: Firm, yet flexible like bamboo.
Life will come at you hard. There will be obstacles. Our approach is to roll with the punches (being flexible) but bounce back after getting knocked down.
Like a bamboo shoot, we can sway and bend a little, but we will never break. It’s easy to be like oak and hardened or be like a flower, brittle and delicate. We ascribe to the traits of bamboo being firm, yet flexible.