We made history this weekend with Crazy Rich Asians and want to keep the momentum moving!
#GoldOpen has always been about representation, so we are expanding our efforts and supporting two new chapters in the movement:
The first set of buyouts start this Friday in collaboration with A3 Foundation.
Support for John’s movie goes without saying. John is an icon and helped lay the fertile soil that allowed Crazy Rich Asians to sprout from. He, Aneesh, and team put together an amazing, innovative film that currently sits at 86% on the Tomato Meter.
The #GoldOpen support of BlacKKKlansman is simply something we’ve always wanted to do from the beginning: to bridge cultures. And we are well-aware of some the recent feedback between our communities.
Following the lead of Lena Waithe, Barry Jenkins, and Ava DuVernay, we understand that while we can’t build a bridge overnight, we can start brick by brick. As my SoulCycle instructor said today, “It’s about progress, not perfection.” 😜
But to be candid, some of us organizing for #GoldOpen don’t know how to approach it, so we’ve been working with leaders in the African American community to make sure it’s in the spirit of collaboration and empathy. For example, which movie do we get behind? And why would some of us use our resources in this manner? Shouldn’t we channel our efforts behind the next big AAPI film?
As we have been saying, “high tides raise all boats.” We are changing the tide. As a lower-middle class kid from a tough part of Jersey, I have been transformed by Spike Lee’s work— in my office sits an autographed street sign from Spike Lee’s “Do The Right Thing,” signed by Spike himself. #DoTheRightThing is a hashtag we’ve been using for over seven years, so the latest Spike Lee joint and film / source material spoke to us.
For others, it is about the big picture. We know there are a ton of other AAPI projects to support, but the same could have been said about Barry, Lena, and Ava’s co-sign of Crazy Rich Asians. In the end, it’s about building a culture of inclusion and empathy.
We don’t represent every AAPI in the U.S., but we do have a mini-platform. A few buyouts alone won’t solve everything, but it might inspire others in our community to deepen the cultural dialogue by laying down a small foundation of empathy and curiosity. This is not a token gesture. This is a small, albeit important, brick on a new house that we are all building together.
To learn more about the #GoldOpen buyouts, you can join our private FB page:
If you are in SF, the first BlacKKKlansman buyout is this Friday at 6pm. Until then, keep supporting Crazy Rich Asians and the slew of upcoming films in the wake the Movement.
- A3 + Boba Guys